Privacy Notice



Protecting personal data and your privacy is of greatest concern for the Read. Within the meaning of this Privacy Notice “customer” means former, current and potential user of a service offered by the Read, visitor to our official website, member of a community.

Read collects no more personal data than necessary, only for a legitimate purpose and just for a period that it’s needed. Read uses personal data lawfully and in a transparent manner.

Data Collected on Website

We use your personal data to provide you with services that you request or purchase from us. In this context, we use your personal data to be able to process your purchase order and payment transactions and to manage your deliveries, claims, returns and refunds in a secure and effective manner.

We collect two types of information from visitors to our website: (1) Personal data and (2) Non-personal data. “Personal data” is information that identifies you personally and that you provide to us, such as your name, address, telephone number, email address, and sometimes your Internet Protocol (IP) address. We may collect this information when you create a profile on our website, visit our website, or complete a purchase. “Non-personal data” can be technical in nature. It does not identify you personally. Examples of non-personal data may include, but is not limited to, cookies and web beacons.

Who has access to your data?

Your personal data is available and accessible only by those who need the data to accomplish the intended processing purpose. In addition, we may also disclose personal data to third parties, if we have reason to believe that using or disclosing such information is necessary or advisable to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property, including the prevention of fraud. Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties. 

How long do we keep your personal data?

We will keep and process your personal data no more than necessary for us to perform our contractual obligations. However, we may continue to use and store your data for additional purposes. Purchase order data will also be used for the purpose of Development and Improvement of services and supply chains. Purchase order data will also be used for the purpose of Security and Safety by fraud detection and loss prevention. If you are a user of a Read account we will continue to use your purchase order data to the extent necessary for us to deliver upon our promises.  In addition to the above, for the purpose of Compliance with Laws, we are compelled to continue to save and sometimes use your purchase order data to abide with applicable tax and accounting legislation and to protect consumer rights. 

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Read account

Read will use your personal data in order to administrate your Read account (“My Account”) including the collection of consents, identify and certify the identity of the user of the account, prevent unauthorized access and use, restrict usage by minors, communication of notices and notifications, take actions against misuse of the account, enforce violations of terms of use, and to manage withdrawals of consents.  We will also use your personal data to bring you a personalised online experience and to make your purchase information instantly available to you. 

We will use no more data than necessary for providing you with all the benefits associated with a Read account. This means that we will only use personal data obtained directly from you when you signed-up for an account.  We may also use personal data received from web cookies, pixels, plug-in or other web tracing technologies for the same objectives. If you request a password reset, your IP address will be included in the reset email.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

If you have an account on this site, or have left comments, you can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. You have, at any time, the right to terminate your account by withdrawing your consent. If you decide to withdraw your consent all processing of your personal data will immediately cease. You will no longer be able to gain the benefits of being a user of a Read account. You can withdraw your consent either yourself by managing your account settings. We may however continue to keep and use your data if we have outstanding obligations to you or by any other reasons are prevented from erasure, for example if you have an open order. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Security and safety

In order to protect our customers, assets and business against violence, fraud, theft, misuse and other malicious activities, we have put in place a range of different security and safety measures. Some of these measures will require collection and processing of personal data.

We may for instance use your order history, payment data and shopping behavior to detect online loss or fraud. We may share relevant information with insurance companies for claim handling and to law enforcement agencies in so far as we are compelled to do so by legal obligation. Such third party recipients have an independent right and/or duty to process your personal data in their own interest or by a legal obligation. 


We use cookies and other similar technologies in order to make our website work efficiently and securely and to improve personalized user experience. 

When referring to cookies we include:

All commercial web browsers are featured with cookie management functionality. Please check your web browser to find out more how to delete or disable cookies etc. If you choose to disable cookies, you may face limitation on functionality and a deteriorated user experience.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.